PROFILE

The Camada Group, held by the Poulin Family, is a private joint-stock company located in Sainte-Marie de Beauce that specializes in the investment and acquisition of mid-sized businesses that focus primarily on home-related products.

More than a financial partner, Camada Group benefits from a business network and a unique operational expertise gained over the last
thirty-five years in the manufacturing industry. The Camada Group has learned how to develop strong partnerships with management teams. Furthermore, the experience of working within an industrial and family context is an integral part of the Group’s heritage and provides a definitive advantage when it comes to understanding the challenges facing today and tomorrow’s business people.

MISSION

Camada Group’s mission is to contribute to the growth of businesses specializing in home-related products, in order to build leading businesses in their respective niche markets.


COMPANY LEADERSHIP VALUES

The business philosophy of the Camada Group team is based upon shared values, held dear by everyone, that guide our decisions
and actions:

• Honesty;
• Integrity;
• Efficiency;
• Innovation;
• Communication.

This set of values has led to a business vision that demands nothing less than being the best at developing team potential. Personal and professional achievements are combined allowing the dream that unifies them all to become a reality guided by those fundamental values.

GREAT ACHIEVEMENTS

In 1969, when he first started his business, Mr. Placide Poulin manufactured fibreglass snowmobile parts. With a decline in the market
for these vehicles in the 1970s, the Beauce native had to explore new opportunities. In order to diversify his production, he began to market bathroom accessories. This outlet allowed the company to specialize in that sector. Mr. Poulin even revolutionized the field by replacing traditional cast iron and steel with fibreglass showers. Maax Inc. became a public corporation in 1987 when it was registered with the Montreal Stock Exchange and was later listed on the Toronto Stock Exchange in 1992.

Following a development strategy for the company based on growth through innovation and new market development, as well as a series
of 15 carefully selected acquisitions, Maax Inc. became one of North America’s largest bathroom, kitchen and spa products manufacturers.
One after the other, Marie-France, David and Catherine Poulin, as well as Bruno Raby, joined the Maax Inc. team and significantly contributed to this great entrepreneurial success story.

In June of 2004, a financial consortium acquired the Maax company. At
the time, the company had over 3,800 employees in 23 plants with sales totalling over $640 million dollars. The Poulin family is continuing its business tradition by now pursuing other challenges.